Designing a functional, eye-catching website is no longer enough. In order for audiences to find your site, you have to capture the attention of search engines. SEO-friendly design is something we all know our website should have but most of us don’t know how to actually achieve it.

In our constantly-changing industry, the key to success is always staying one step ahead of the competition. To accomplish this, your SEO strategy has to be fluid, allowing for adjustments as search engines evolve. 2017 is already shaping up to be an interesting year in the tech arena – here’s your sneak peek at the 4 unexpected SEO trends that will dominate the next 12 months.